Blunt Rolling Device What Does "rolling The Blunt Up With Bubble Gum " Mean ?

What does "rolling the blunt up with bubble gum " mean ? - blunt rolling device

I heard a rap song, the guy was talking to a girl and it was something that she does not smoke much, so I rolled the blunt gum "something. And I wondered for some time and what the hell mean? buble lol no such thing as rubber related snuff?